Last weekend, I was in Sydney teaching some very interesting online strategies to a group of 85 students. They are adult students that want to supplement and ultimately replace their income as internet marketers. This weekend I’m in Perth and we are calling the event: Perth Online Marketing Strategies.
My Favorite Marketing Strategies
As a person that loves personal interaction, I have grown very fond of social media and have integrated it heavily into my online marketing strategies. Social media allows me to touch more people and more importantly, let them get to know me as much as they like. Don’t forget that marketing should (must) be done passively. Imposing yourself on people against their will with spam emails, in-your-face advertising and blatant self promotion, is just not acceptable anymore. That old fashioned and outdated method is called Interruption Marketing. The new acceptable marketing method is: Permission Marketing.
Perth Online Marketing
Some of the online marketing concepts I am teaching here in Perth this weekend is about the 2 concepts of Interruption Marketing and Permission Marketing. Here are the differences:
- Interruption Marketing. This is when an advertising strategy is put in front of your face without your permission. Some examples are ads on TV, Radio, Newspaper, Billboards, Pop-Up Ads etc
- Permission Marketing. This is simply when you have opted to see the advertising or choose to receive someone’s marketing strategies. Examples are Opt-In Email, Following links through Social Media profiles, etc…
Let me show you the great Permission Marketing Power of Social Media.
Online Marketing Strategies
I live in Bunbury, about 180km south of Perth. When I officially started making a full time living from Online Marketing Strategies, I was based in Karratha, 1600km North of Perth. I was working 12 hours a day, 13 days a fortnight, as a construction electrician and had very little time for anything other than working and being tired after work. At that stage, I wasn’t all that aware of Social Media and the power of it. As a matter of fact, Social Media was only in its infancy at that stage. I have some media profiles that date back to 2005 when most of the New Media sites where in fact “Very New”. Twitter is one great example. Back in my Electrician days, sites like Twitter sounded crazy to me. Little did I know how much these sites where going to catapult my online marketing into a 6 figure monthly income.
What really scares me is that I could have easily ignored these Social Media sites and stay oblivious to the power they have on my Online Marketing Strategies. I find it hard to imagine being back in a J.O.B. The mere thought sends chills down my spine.
Your Online Resources
The good news is that it is no harder for you to do exactly the same. Simply stay in touch on my blogs and learn from me. Of course there is this blog (The Success Communicator) and my other site is about Australian Internet Marketing. The site is SeanSEO.com where I post Online Marketing Strategies twice a day, 7 days a week for your benefit and enjoyment.
I am writing this article in the seminar room at the Perth Online Marketing Strategies event. My first session today was about Search Engine Optimisation. In a moment I will be going back on stage and teach Affiliate Marketing to the attendees so they can go home and build a website and start making money online tonight. Wish them all luck.
Learn Affiliate Marketing
Tomorrow morning, I will be teaching affiliate marketing in my session. I will also cover FaceBook, Twitter and the power of Social Media. I’m looking forward to it especially since my wife and 2 sons will be watching from the back of the room.
Until next time…
Have an outstanding day
Sean Rasmussen
Success Communicator
Aussie Internet Marketer © 2004 – 2009
{ 13 comments… read them below or add one }
All the best with your talk tomorrow and with your wife and sons watching, now that is cool:)
lisa woods last blog post..Mangosteen Juice For Health Benefits
Hi Sean l work up North in the Pilbra and have been up here the last 2 times your course has been in Perth. They sound like awsome weekends and look forward to going to one in the near future. It’s good to have you and Shaun out there teaching people who are so passionate about their work and helping others to do the same.
Cheers mate.
Dave.
P.S. l sent you a personal message on U.W.C to say thanks
Sean, Shaun and Matt – another amazing weekend where you are teaching in Perth Online Marketing Strategies. Again you guys overdeliver with content and give so much info that people can walk away after just the first day and start their own online business.
Congratulations on your Perth Online Marketing Strategies event. Looking forward to the next one.
More info at http://davesbazaar.com/blog/perth-online-marketing-strategies
David Hollondss last blog post..Perth Online Marketing Strategies
Thank you so much for teaching me this weekend. I Know I’m on the fast track to success. I have my own blog if your readers would like to see how I’m going. It’s:
http://maverickmarketing.iiabblog.com/
Malcolms last blog post..Making Money At Home
The Perth weekend was another successful one Sean. Some great social media strategies were shown and result proven. Love it!.
Matt Stenning
Internet Marketing Geek
Well you sure get around, Perth, Sydney you are busy! Online business marketing is something that all online business owners need more education about. There are plenty out there who know their stuff, already called geeks and commented previously, but for many the idea of search engine techniques for their local online advertising or marketing is something they are not aware of. Your seminars are a great help to many no doubt, as are your blog posts! Thanks.
Regards
Henal
Well Sean, lucky you to be teaching and chatting about something you seem to firstly love and secondly are good at. I too love social media and agree that any marketing should be carried out passively. Look forward to reading what u have to say about facebook and twitter etc. Keep it up and thanks for all the info. I’ll b back…
People need more education about Online business marketing. there are plenty of scam SEO trying to sell of their hyped softwares and god knows what plans claiming on page ranks & serps..ect. but bottom line is u need to know what is your target…and create a plan accordingly..thats it…target is the main objective..i will look foroward to this post fo rsome new info..keep it up
Developing a successful internet marketing strategy is an essential part for online success.Thus,You specialized in doing affordable web site development for small and medium size businesses and organizations by explaining the online marketing strategies.
Online Marketing Strategies´s last blog ..By: Riju
Thats so cool that you got to speak in front of your family. I bet they were super proud. For an electrician you are the best motivational speaker I have ever listened to!
Lisa´s last blog ..Sign Language for Babies
Hi Sean,
I love your description, “Interruption Marketing v Permission Marketing” I had read you posts with you using the term before but couldn’t grasp the concept of Permission Marketing. Now I understand after reading this blog post. Thanks for taking the time to tell about Twitter and Social Media and how important it is to internet marketing. Helps to fill in the big picture.
Jill.
Hi Sean
Pretty cool that you can just type up a blog post in between your stage presentations at a workshop/seminar!
The terms “interruption marketing” and “permission marketing” have been used a lot lately. I’m guessing some smart person came up with these terms to describe social media marketing in contrast to other traditional forms.
It’s one of those concepts that makes perfect sense and you think, “Why didn’t they think of that before?” It’s not a new concept I know, but it’s definitely the trend now and the way forward with internet marketing.
Lina Nguyen´s last blog ..Taking the leap to work for yourself
Hi Sean, since your post I think social media has taken off even more and has become even more important. And with the generation growing up now I think they are not really keen on “Interruption Marketing” and will vote via their computer access
Renee´s last blog ..Motivational Music