The relationships between employees and management are changing, as are those with the public at large; at least they should be. Understand these new relationships to understand your role and opportunities.
The New Way Of Marketing Services: “Jobs” Are Now Partnerships
Men and women who market their services to best advantage in the now and in the future, must recognize the tremendous change which has taken place in connection with the relationship between employer and employee.
Workplaces now largely recognize that the “Golden Rule” and not the “Rule of Gold” is the dominating factor in the marketing of merchandise and services. The future relationship between employers and their employees will be more in the nature of a partnership consisting of:
a. The employer
b. The employee
c. The public they serve
Who Do You Serve?
This new way of marketing personal services is called new for many reasons; first, both the employer and the employee of the future and in today’s progressive companies are or will be considered as fellow-employees, a team, whose business it is be to efficiently serve the public. In past times, employers and employees have bartered among themselves, driving the best bargains they could with one another, not considering that in the end they were, in reality, bargaining at the expense of the third party—the public they served.
Organized labor demonstrations served as a mighty protest from an injured public, whose rights had been trampled on in every direction by those who were clamoring for individual advantages and profits. With business, marketplace, and workplace reform, both employers and employees have come to recognize that they are no longer privileged to drive bargains as the expense of those they serve. The real employer of the future is the public because when today’s public is not effectively served, they let every company and employee know about it; the public demands value and excelling service for their money, and they know, as do all companies and workers out there, that there is an abundance of resources poised to take the place of any who fail. This should be kept foremost in the mind of every person seeking to market personal services effectively.
A Place For Everyone
Napoleon Hill shows we all have a place in our collaborative systems. The most intelligent among us understand that place and the purpose we serve, and also the reward for that role and service. Understand your place and you will be eminently more successful than your competition.
Sean Rasmussen
Success Communicator
Aussie Internet Marketer © 2004 – 2009
{ 11 comments… read them below or add one }
Hi Sean,
I could not agree more with the points that are stressed in this post. From the beginning of time the mindset of customer service has been the catalyst for a successful business operation. The old saying about “If you don’t look after your customers, somebody else will” is so true, but in today’s world it does not seem to be exercised as much as it should be. Whilst business strategies are continually changing, there is one that will never change and that is customer service. This, together with establishing your own credibility by being honest & reliable will ensure your success.
Best Regards,
Mel Peatey
Hi Sean,
An interesting concept, employer and employee being equally motivated towards serving the customer. Making an employee a partner to share in the profits would have to increase productivity and quality of the service. I have also heard you say that the after sales service is important. I agree that this area of sales and service has a lot of room for improvement.
This is a key reason why employers offer valued employees equity in the business – either in the form of shares or partnership. Otherwise, you have employer and employee coming from two totally different perspectives. We know the old cliche when you’re working in a job – you do enough work not to get sacked, and they pay you just enough so you don’t quit. Things have to change moving forward into this century.
.-= Lina Nguyen´s last blog ..How to make comments online and build your online persona =-.
Recently your points were put to the test in my husband workplace (ex-workplace!!!).
The level field for the boss (employer) and the workers (employee) were no where near being on path together.
The boss was demanding products from his workers in a time frame that was impossible to deliver, with the lack of products/the lack of skilled workers and the lack of space added up until it was a boiling point between the workers and the boss.
It ended up with the boss letting go a few of his best workers because he did not agree with the points that were brought to his attention. Was that going to get the workers fired up to produce a product at the end of the day? Hell No. David along with the manager of the company, walked and have not looked back. Wha’t the company going to do to keep going? Who knows, but at the end of the day – the workers won’t care – nor the ex-workers because their is no respect.
Respect has to go both ways for a company to succeed:)
.-= Lisa Wood´s last blog ..Its Meant To Be =-.
Hi Sean,
I totally agree that the real employer of the future is going to be the public. With the advent of social media, the public have their best chance ever of being heard. They will dictate to companies what they want and the companies that best serve their needs will be the ones that are the most successful.
The interesting part is that – depending on the service – you might be the client (“the public”) and the supplier (part of the company) at the same time. And some people strike me at putting very different measures to the same thing, depending on which side they are at the moment of the discussion.
All of us deserve the best products and services. But only as long as we are willing to help produce the best product and are willing to give the best service ourselves.
.-= Renee´s last blog ..Who’s the boss – start taking control =-.
A most intelligent observation, Renee.
When we look at ourselves and others with mutual respect, the rest just flows, don’t you think?
.-= Jo Carey-Bradshaw´s last blog ..Empowering Mindset – Mindfulness =-.
I do think, Jo. As like looking at ourselves and seeing love we can love much more fondly than if we see hate and look out.
.-= Sarah Butland´s last blog ..Attracting Good People and Good Books =-.
In every line of business customer service should always come first, sales, records, etc will be as a result of the great service provided and not the other way around.
With this in mind, yes, of course things have been changing especially with such networking sites as Facebook the managers and employees are more open, more of a team as they are public. In this information age even if you’re not directly linked with co-workers it’s very easy for them to discover what you did on the weekend if you post it online. This brings a whole new meaning to teamwork and camaraderie as our lives are becoming an open library.
.-= Sarah Butland´s last blog ..I Am Attracting You and Your Vote Via Law Of Attraction =-.
Hi Sean
Another excellent article that champions the customer. It is the customer we serve, not ourselves. If we search for trends, who is it that is creating a certain product to trend? it is the customer. The advertising may be slick and we can be like sheep, following everyone else, but ‘everyone else’ is still the public, the consumer.
‘There is an abundance of resources poised to take the place of any who fail.’
This statement alone could serve to keep us on task and in integrity always knowing that in our honesty and will to serve in the best way possible, always willing to listen to the customer, we will have no fear of ending up in the jaws of failure.
Hi Elly,
This is all true. The customer should never be a bother as he/she is the reason we even have a business. I think that in the future the most successful companies will be the ones who make their customers a priority.
.-= Jazz Salinger´s last blog ..Sean Rasmussen – Aussie Internet Marketer Making a Difference =-.