Last weekend, I was in Sydney teaching some very interesting online strategies to a group of 85 students. They are adult students that want to supplement and ultimately replace their income as internet marketers. This weekend I’m in Perth and we are calling the event: Perth Online Marketing Strategies.
My Favorite Marketing Strategies
As a person that loves personal interaction, I have grown very fond of social media and have integrated it heavily into my online marketing strategies. Social media allows me to touch more people and more importantly, let them get to know me as much as they like. Don’t forget that marketing should (must) be done passively. Imposing yourself on people against their will with spam emails, in-your-face advertising and blatant self promotion, is just not acceptable anymore. That old fashioned and outdated method is called Interruption Marketing. The new acceptable marketing method is: Permission Marketing.
Perth Online Marketing
Some of the online marketing concepts I am teaching here in Perth this weekend is about the 2 concepts of Interruption Marketing and Permission Marketing. Here are the differences:
- Interruption Marketing. This is when an advertising strategy is put in front of your face without your permission. Some examples are ads on TV, Radio, Newspaper, Billboards, Pop-Up Ads etc
- Permission Marketing. This is simply when you have opted to see the advertising or choose to receive someone’s marketing strategies. Examples are Opt-In Email, Following links through Social Media profiles, etc…
Let me show you the great Permission Marketing Power of Social Media.
Online Marketing Strategies
I live in Bunbury, about 180km south of Perth. When I officially started making a full time living from Online Marketing Strategies, I was based in Karratha, 1600km North of Perth. I was working 12 hours a day, 13 days a fortnight, as a construction electrician and had very little time for anything other than working and being tired after work. At that stage, I wasn’t all that aware of Social Media and the power of it. As a matter of fact, Social Media was only in its infancy at that stage. I have some media profiles that date back to 2005 when most of the New Media sites where in fact “Very New”. Twitter is one great example. Back in my Electrician days, sites like Twitter sounded crazy to me. Little did I know how much these sites where going to catapult my online marketing into a 6 figure monthly income.
What really scares me is that I could have easily ignored these Social Media sites and stay oblivious to the power they have on my Online Marketing Strategies. I find it hard to imagine being back in a J.O.B. The mere thought sends chills down my spine.
Your Online Resources
The good news is that it is no harder for you to do exactly the same. Simply stay in touch on my blogs and learn from me. Of course there is this blog (The Success Communicator) and my other site is about Australian Internet Marketing. The site is SeanSEO.com where I post Online Marketing Strategies twice a day, 7 days a week for your benefit and enjoyment.
I am writing this article in the seminar room at the Perth Online Marketing Strategies event. My first session today was about Search Engine Optimisation. In a moment I will be going back on stage and teach Affiliate Marketing to the attendees so they can go home and build a website and start making money online tonight. Wish them all luck.
Learn Affiliate Marketing
Tomorrow morning, I will be teaching affiliate marketing in my session. I will also cover FaceBook, Twitter and the power of Social Media. I’m looking forward to it especially since my wife and 2 sons will be watching from the back of the room.
Until next time…
Have an outstanding day
Aussie Internet Marketer © 2004 – 2009