It’s interesting to see how the success of one leads on to the success of another. And then another, and on and on for a whole new type of successful contagion.
Out Of One, Many
There are thousands of people the world over who have excellent business services to offer, but who need the services of an advertising specialist or copywriter with the skills of prepare attractive marketing materials. The idea described here was born of necessity, to bridge a need in an emergency situation, but it did not end with that one man. The woman who came up with the idea had a keen imagination. She saw in her newly born brain-child the making of a new profession, one destined to render valuable service to thousands of people who need practical guidance in marketing personal services.
Spurred to action by the instant success of her first “Prepared Plan to Market Personal Services,” this energetic woman turned next to the solution of a similar problem for her son who had just finished college, but had been totally unable to find a market for his services. The plan she originated for his use was a very fine specimen of marketing material.
Applied Success
When the plan book had been completed, it contained nearly fifty pages of beautifully typed, properly organized information, which told the story of her son’s native ability, schooling, personal experiences, and an extensive variety of other information. The plan book also contained a complete description of the position her son sought after, together with a detailed picture of the exact plan he would use to fulfill the obligations of the position.
The preparation of the plan book required several weeks’ labor; during that time the woman sent her son to the public library almost daily, to find the data needed to sell his services to his best advantage. She also sent him to all the competitors of his prospective employer, and had him gather vital information from them concerning their business methods; the information proved very valuable in the formulation of the plan he intended to use in filling the position he sought. When the plan was finished, it contained more than half a dozen excellent suggestions for the use and benefit of the prospective employer. (The suggestions ultimately were put to use by the company).
You might be asking yourself here, “Why go to all this trouble to land a job?” The answer is straightforward.
Why Bother?
…and for that answer you’ll have to come back for the next installment of Mindset Mastery. In the meantime, think about how contagious success can be, and how much better you can potentially make the world, just by you being you, reaching out, and forging your path to success and wealth!
Sean Rasmussen
Success Communicator
SeanRasmussen.com © 2004 – 2009
