Anyone has the currency to build wealth with, because anyone can have an idea. And there is, as you’ll read here, no price that anyone can set on your ideas; but certainly a price you can set for them.
No Price Standard
There is no standard price on ideas. The creator of ideas makes his own price, and, if he is smart, gets it.
The movie industry created a whole flock of millionaires and billionaires. Most of them were men who couldn’t create ideas—but—they had the imagination to recognize ideas when they saw them.
The next flock of millionaires grew out of the radio business. The money that was made there was made by those who discovered or created new and better radio programs; people who had the imagination to recognize merit, and to give the radio listeners a chance to profit by it.
Throughout the age of radio entertainment singers and baseless talk show hosts have come and gone, to be replaced by newer, fresher, and better artists. The stations that have managed to stay alive and well today are those who have produced the best radio programming and entertainment; those who have been able, despite ballooning competition from a myriad of new technologies and entertainments, to continue to supply the population with the entertainment they want and demand.
But in large part the radio industry has stagnated where it has been for decades; no truly unique programming ideas are being produced. However, now that the competition is stiff, the producers that prove their staying power will have to come up with something completely new and fresh. Above all, the thing that radio needs is new ideas!
If this new field of opportunity intrigues you, perhaps you might profit by the suggestion that the successful radio programs of the future will give more attention to creating “buyer” audiences, and less attention to “listener” audiences. Stated more plainly, the builder of radio programs who succeeds in the future must find practical ways to convert “listeners” into “buyers.” Moreover, the successful producer of radio programs in the future must fine-tune his features so that he can definitely show its effect on the audience.
Change, Not Demise
The radio industry is not dying, but it is changing. With competition from satellite radio and entertainment resources that have been able to do away with commercial interruptions, the radio industry as it is known today will certainly have to find some completely new ways of staying afloat and turning a profit. This opens up a lot of room for opportunity amongst forward-thinkers.
That things change is the way of life. That imaginative people can capitalise on such change is elemental, too, and has been proven countless times throughout history. All of this success, however, goes back to one point—that with the ability to produce a single idea, you can think your way straight to wealth. The possibilities are endless!
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