Mindset Mastery 50 – Proof In Perseverance

Mindset Mastery eBookTo illustrate how a burning desire can make the difference between raging success or miserable failure, Hill gives the example of Marshall Field, founder of his namesake department stores, now part of Macy*s, Inc. (the new name of the former Federated Department Stores).

Decision Time

“The morning after the great Chicago fire, a group of business owners stood on State Street, looking at the smoking remains of what had been their stores. They met to decide if they would try to rebuild, or leave Chicago and start over in a more promising part of the country. They reached a decision–all except one–to leave Chicago.

The businessman who decided to stay and rebuild pointed a finger at the remains of his store, and said, “Gentlemen, on that very spot I will build the world’s greatest store, no matter how many times it may burn down.”

Proof In Perseverance

Persevere and SucceedThat was before the turn of the twentieth century. The store, the flagship of the famous Marshall Field’s Department Stores, was built. It stands there today, though recently acquired by Federated Department Stores and renamed Macy*s; a towering monument to the power of that state of mind known as burning desire. The easy thing for Marshall Field to have done would have been exactly what his fellow merchants did. When the going was hard, and the future looked dismal, they pulled up and went where the going seemed easier. Thankfully, Fields did not, and went on to be the father of many innovations in retail sales which have become basic tenets of the retail business today. Concepts such as unconditional return policies, the customer ‘always’ being right, consistency in pricing, and international importing are hallmarks of Fields’.”

Persevering Desire

When others gave up Field persevered because of his burning desire to succeed. And because he did that, the retail world will forever bear his mark. Had he not had that burning desire to succeed, he, too, would be just a nameless face in retail history, as the remaining three became.

Sean Rasmussen
Success Communicator
SeanRasmussen.com © 2004 – 2008

About Sean Rasmussen

Sean Rasmussen is a passionate blogger and has been a full time internet marketer since 2005. When he's not with his family, or dog Buddy, Sean is usually blogging or doing something related to the internet.


  1. Thanks for this great sharing.

    Indeed that a burning desire is what I need in order to be successful in my life.
    Dream itself is not going to get us what we want, it is the burning desire
    that we developed from our dream that will drive us into taking more

    When you have the desire, nothing can ever stops you.
    Again, thanks for this great information.

    Success Strategies and Millionaire Secrets:

  2. Hi there Sean. I believe in the Proof In Perseverance. I was always told by my late mother. You keep on going, if you fall down, it was a lesson learned now stand up and try it another way, and she was right.
    Great post.
    Kindest regards

    TrudyVans last blog post..It sure is hard to move house

  3. Thanks TrudyVan
    This is how you (and I) stay successful along with anyone else: Perseverance

  4. Jazz Salinger says:

    Hi Sean,
    I think perseverance is one of the things that I do best. I’m really good at hanging in there long after others have thrown in the towel and gone home. Sometimes, though, this is not good for me. I need to pick and choose my battles more carefully rather than to just fight each and every one.
    I guess this is what made Mr Field so successful. He was so clear in his desire to rebuild his store on that very spot. He knew what success was for him and so he knew when to persevere.

  5. I agree, perseverance is necessary to get to where you want. If we would always give up when it gets a bit tough we wouldn’t go anywhere. Never would a sports person achieve anything if they would just stop after the first attempt.

    It’s funny. Little kids that don’t have our “adult understanding” and don’t know about comfort zone, they just do it. Has anyone ever counted how often a toddler attempts to walk before he actually does his or her first step? If they wouldn’t persevere the human race would be already extinct, as we wouldn’t be able to walk, let alone do anything else.

    So it is not about learning do persevere, more about un-learning to give up. And it also shows – wise people keep the child inside alive 🙂
    .-= Renee´s last blog ..Overcoming Procrastination =-.

    • I think sometimes that our un-learning is our greatest challenge nowadays, Renee. i have used that very story about the process of learning to walk, quite often for some years now. Maybe we can help the next generation a bit, by not quite ‘teaching’ so much. Sounds good, doesn’t it!! heh heh. Even parenting can benefit by these principles of the 6 steps.
      .-= Jo Carey-Bradshaw´s last blog ..Empowering Mindset – Mastering Self =-.

  6. Maybe using the term a “burning desire” is not so appropriate for this story… 🙂
    .-= Lina Nguyen´s last blog ..Richard Branson Business School: A day visit =-.

  7. I like Field’s slogan ‘the customer is always right’ and I am thankful for his persistence because without it I wouldn’t be able to arm myself with that slogan whenever I have an issue with a shopkeeper.
    .-= Wal Heinrich´s last blog ..Think And Grow Rich Mindset Mastery =-.

  8. Hi Sean,
    Imagine that, Marshall Fields innovations have survived all this time in selling and they are still being used today by successful internet marketers, like yourself. The unconditional money back guarantee is the one that sticks out first came to mind.

    That is a great story Sean. We tend to take success in retail for granted but business men like M. Fields had a burning desire to succeed and now he has left a blueprint for others to follow in his footsteps to become successful sellers.
    .-= Jill Brown´s last blog ..Common Law Marriage – What is Common Law Marriage? =-.

    • Hi Jill,

      It just goes to show that sound business principles will stand the test of time, even across generations. It’s a great thing that Marshall Fields persevered because he has had a huge impact on the way we do business.

      I tend to think that you can achieve anything by persevering long enough. It’s kind of hard to imagine though that future generations will be impacted by something I achieved by being able to persevere when the going got tough.
      .-= Jazz Salinger´s last blog ..Finding Your Passion =-.

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