Mindset Mastery 186 – Persistence

This post starts us off on Chapter 9 of Napoleon Hill’s Think and Grow Rich updated version, Mindset Mastery. This chapter is a lesson in persistence—an important lesson that can serve us so well in so many facets of life. I normally post these on a Monday and Friday, however, today is Sunday and a beautifully great day to publish another thought towards Thinking And Growing Rich 😉

9 Persistence – The Sustained Effort Necessary To Induce Faith

The Eighth Step toward Riches

Persistence is an essential factor in the process of transmuting desire into its monetary equivalent. The basis of persistence is the power of will.

Will-power and desire, when properly combined, make an irresistible pair. Men who accumulate great fortunes are generally known as cold-blooded, and sometimes ruthless. Often they are misunderstood. What they have is will-power, which they mix with persistence, and use to back up their desires to insure the attainment of their objectives.

Misunderstood Genius

Henry Ford has been generally misunderstood to be ruthless and cold-blooded. This misconception grew out of Ford’s habit of following all his plans through with persistence.

The majority of people are ready to throw their aims and purposes overboard, and give up at the first sign of opposition or misfortune. A few carry on despite all opposition, until they attain their goal. These few are the Fords, Carnegies, Rockefellers, and Edisons.

The Quality Is to The Character

There may be no heroic connotation to the word “persistence,” but the quality is to the character of man what carbon is to steel. The building of a fortune, generally, involves the application of the entire thirteen factors of this philosophy. These principles must be understood, they must be applied with persistence by all who accumulate money.

If you are following this book with the intention of applying the knowledge it conveys, your first test in persistence will come when you begin to follow the six steps described in the second chapter. Unless you are one of the two out of every hundred who already have a definite goal you are aiming for, and a definite plan for its attainment, you may read the instructions, and then go on with your day, and never exercise those instructions.

Sticking With It

Persistence is that ability to stay with your actions, plans, and goals despite road-bumps and –blocks. It is the dedicated willingness and determination to see your plans through to fruition. And it is one of the bedrock cornerstones of all success—a character trait not only worth nurturing, but critical to the achievement of wealth and success. This is precisely why Napoleon Hill dedicates so much of this book to persistence, and to its relative traits and characteristics.

Sean Rasmussen
Success Communicator
Aussie Internet Marketer © 2004 – 2010

About Sean Rasmussen

Sean Rasmussen is a passionate blogger and has been a full time internet marketer since 2005. When he's not with his family, or dog Buddy, Sean is usually blogging or doing something related to the internet.


  1. Jazz Salinger says:

    Hi Sean,

    This post is a very timely one. I am naturally very persistent. I am not the least bit fazed by obstacles or setbacks. I love a challenge and giving up is definitely not in my nature.

    Having said that though, sometimes I am so busy persisting with the wrong things, that I need someone to whack me with a big stick to make me let it go. My three most hated words in the world. “Let it go” lol

    I’m working on finding a balance. 🙂

    • Hi Jazz,
      Kinesiology is a great modality to help you identify balance in your life. I invite you to look through my website to gain some more information about this great natural modality! Cheers

      PS Love your replies!

      • Jazz Salinger says:

        Hi Marney,

        Thanks for the advice. I could really use some help finding some balance in my life. Kinesiology sounds very interesting. I’ll go and check your site out.

    • Ahhh Jazz,

      You are a woman after my own heart. I’ve been told that one of my greatest strengths is my tenacity. Still, sometimes when you don’t get the results you want in the time frame you want then you can get despondent.

      Thanks Sean. So many great reminders, if not lessons. So glad I finally met you at Think and grow rich on the weekend.

      Regards, Eileen.
      .-= Eileen´s last blog ..Salicylates =-.

  2. Hi Sean, again such an appropriate topic for me. I have been looking through my last years diary to find the date of the very first internet marketing seminar I attended given by your self and Shaun Stenning. It seemed absolutely ages ago and I would have thought at least 18 mths ago……..However with persistence I have found it was on 2nd May 2009, not even 10 months ago! OMG have I come such a long way! I had never heard of niches, blogs, facebook, affiliate marketing, the list is endless…..I had such an amazing time at that seminar and my mind was spinning with excitement and ideas.
    I have now written ebooks, E reports, build my own website, write blogs, and now am getting ready to launch a virtual poem with the assistance of some amazing JV partners…..your will never guess the date…..2nd May 2010 at 9.37am.
    Thank you for ensuring I keep persisting via email support and sharing the Napoleon Hill insights!

  3. Hello Sean,

    Persistence with passion and a dream = success. You will achieve, you will succeed. I like to keep on the path I am on, sometimes some things are put into our way to make sure that we are determined to continue with our goal. These small test make me stronger, and more determined to keep on going. Persistence is never laying down and giving up 🙂

    .-= Lisa Wood´s last blog ..Our Kids Today =-.

  4. Persistence – it is what you need to really follow your dreams past all the ney-sayers. At the moment I need persistence to stay on my track and not being side tracked by all the others things that are interesting but not on top of the list at the moment but have to wait a little bit.
    And I need persistence to follow through with all my goals 🙂
    .-= Renee´s last blog ..Motivational Music =-.

    • Hi Renee
      I received all the determination I need to keep up my Persistence and Succeed yesterday when told by my “partner” I was wasting my time and money and I should set a date to give up
      NO WAY !!!!! just gave me even more incentive to persist and achieve my goal

      • Jazz Salinger says:

        Way to go, Rita. Don’t let anyone steal your dream even if it’s someone you love. I really admire your strength and determination to succeed. Hang in there, Rita. You will be successful. 🙂

  5. Hi Sean
    can you tell me what the little square box under the word submit is for? Also the red warning exclamation mark beside it? It keeps telling me bad juju just happened……what ever that is……..Yoiks that is all I need.

  6. Danny Younes says:

    How can someone keep persisting if something that they once passionate about, they are no longer passionate about?

    It’s all to easy to just leave and go do something else, but that is what the norm do, when they are faced with failure, they quit. But then there is another question, what happens if it is not failure they are facing, they just don’t enjoy what they are doing?

    I have failed many times in trading and internet marketing, but the reason why I keep persisting is because I am passionate about them.

    • Hi Danny

      This is when you just have to make the call. IMO, just because you give something up, doesn’t mean you don’t have a strong enough mindset. A mentor of mine taught me this year, that sometimes you do just have quit something. For example, if you start reading a book, and it’s no good, stop reading it! He says some people feel this urge or need to finish the thing… Stuff it! If it’s not working, leave it. I guess it’s a matter of identifying the pattern in one’s life. If you’re constantly starting books, and never finishing them, then that’s something to look at.

      If the lack of passion is the apparent reason, then I’d be looking at what caused that. If I came to the conclusion that I just honestly lost interest and no longer saw the benefit in the thing anymore, then I would have no problem “quitting”. Things change. So do we.

      A few years ago, I started a journalism course. I stopped after the first couple of classes. Wasn’t right. Then I found out about copywriting two years later. And that was perfect for me. I wouldn’t have known that I had not started, and quit, the journalism course.
      .-= Lina Nguyen´s last blog ..Hate to tell you, but… They think you’re a Spammer =-.

  7. I’ve always liked the story of Colonel Sanders’s attempts at getting his famous chicken recipe recognised. It took him 1009 attempts before someone finally said yes and gave him a chance – a great example of persistence.
    .-= Colin Schedler´s last blog ..Inspirational People – Richard Branson =-.

    • G’day Colin,
      I think you mean Thomas Edison with all his incandescant light globe experiments.

      G’day Sean,
      Years ago I ran a phone sales team quite successfully and regarded Calvin Coolidge’s poem on persistence as a major part of that success. Each phone station had the following on its’ wall.

      Nothing in the world can take the place of persistence,
      Talent will not; nothing is more common than unsuccessful people with talent,
      Genius will not; unrewarded genius is almost a proverb,
      Education will not; the world is full of educated derelicts,
      Persistence and determination alone are omnipotent,
      The slogan ” Press On ” has solved and always will solve, the problems of the human race.

      When feeling less motivated than usual, I read this poem / statement and remember back to the phone sales team, and AWAY GO THE BLAAAAAAHS !


      Quick G rated gag.
      I just met Colonel Sanders !
      Did you shake his hand ?
      No, but I did lick his fingers !
      .-= Harry Lynn´s last blog ..How Proud Can One Be ? =-.

  8. Thanks for the article Sean. Persistence is only required when our enthusiasm begins to wane, and when that happens it’s because we have an over idealistic expectation or a time frame that doesn’t allow for all the unseen things that go on behind the scenes to make manifest our goal. Sometimes we have to shift our focus or tweak our goals and not be so rigid about making something happen.
    In retrospect, I can see that most of the plans I made which were taken up by the hands of life and out of my control at times always ended up being a perfect result for me. To be persitent one also needs to have trust and that then allows for the element of surprise to happen along the way.

  9. Persistance is one thing I struggle with. I seem to have a very short attention span and if what I want to achieve doesn’t happen straight away, I tend to let my goal go. I really need to work on this one and become stricter with myself as no one else is going to reach my goals for me.

  10. When I think back it becomes so obvious to me if I had understood Hills philosophy before and applied it what a difference it would have made to the path I chose and the position I’d be in today , however it’s never to late and even though I don’t have a degree in medical science, because I allowed the negativity of those closest to me to discourage and distract me , it’s still in my reach to achieve other goals I’m passionate about, one if those is to be a successful day trader, after persisting for the past two and a half years and experiencing many failures , I’m much closer to realizing that goal than I thought possible just a short time ago, it’s also clear that I could not have attained the level of understanding I have of the markets and my reaction to it without first suffering those losses and in turn discovering my strengths and weaknesses which is vital to be a successful trader.

  11. Hi Jazz,

    I can totally relate to how you feel about persistance as I can be very much like yourself. It can be hard to let go of things especially when there is a plan in place that I really don’t want to deviate from. However, since I have been having acupuncture (and giving it) , I have found it alot easier to let go of things which has left me feeling more energised and balanced. I posted this tip to my page earlier and thought I would share it with you.


    Persistance is a great quality, and even greater when it is used wisely.
    Mita x

  12. You have made me aware once again that you must keep moving forward with your plan, although it does get tough at times you must still focus on what your plans are and what you will get from that when you are arrive at that destination. I will be sticking in here and taking on board all of what you have written. thanks
    .-= Richard Colum´s last blog ..Tips for First Time Home Buyers =-.

  13. Persistance is probably the once key ingredient that stops a lot of people becoming successful.
    Often people give up at a time when things get a bit tough, not realising how close they are to success. Sometimes you’ve just got to push on!!
    .-= Cade´s last blog ..Boost your Success with your Trading Success Profile =-.

  14. I’ve really enjoyed learning all I have on the YOTA forum since joining. Without persistance and continuing to try, I wouldn’t be here. I really like blogging and I plan to keep on blogging until I find the passion that will make me money. Whilst I wait to identify it, I will keep on persisting and enjoying what I am doing.
    .-= Tania Shipman´s last blog ..Solar Power Update =-.

  15. Zoe Townsend says:

    Hi Sean
    Persistence, a very apt topic for me to be reading about today. I have definately had need of it this week and whilst I have managed it, it is a skill I am still cultivativing.
    I have just recently started reading Think and Grow Rich by Napolean Hill again, I have started reading it many times in the past and have never gotten around to finishing it for whatever excuse I have come up with at the time. I am not up to the chapter on persistence yet however I will be soon.
    For me persistence is never giving up on something that you are passionate about regardless of the hurdles that life puts in your way.
    Hopefully by the time I finish reading this book persistence will be a mindset and character trait that I can confidently say I have.
    Your post was really good and I enjoyed reading it. Looking forward to the next one.

  16. Clint’s generation would call this “grit”.
    .-= Jo Carey-Bradshaw´s last blog ..Empowering Mindset – Mindfulness =-.

  17. And thankyou Sean for showing me the light. I had been a non-believer in the past – of persistance. I tried something a couple of times & given up cause I was unsuccessful. the said “it’s hopeless, I am not going to get anywhere – f&%$ it” And that’s the cold hard truth!

    Keep at it regardless of where you are. Right now I am on the 27th floor in a Sydney building overlooking a part of the Harbour Bridge (view is slightly blocked by other high rises) and I am “working” but I find the time to read these blogs – read other people’s comments and write my own comments. I let inspiration guide me. But just keep at it & not get attached to the results.

    Persistance & Results are so closely aligned. Do they equal each other or cancle each other out? Results can be a killer – the word itself is so black & white. However, persistance is the constant journey. I still love taking a trip – car, plane or whatever it darn well is – I take in the view. I get to think & imagine… and that world I created for myself is a wonderful one – and it’s mine. Persistance is a part of that view I can take in and forget about where I am going to end up.

    Well Sean, there is always something to think about as I take this journey here in the blogs.
    .-= Samantha Banfield´s last blog ..Sean Rasmussen and his crazy talk! =-.

  18. Ah yes, persistence. The “relative trait” I find most necessary, I think is Discipline, the ability to persist when I don’t feel like it. Even though I like what I do, it isn’t always what I want to be doing at the time. Once I have set a certain goal it takes the discipline to persist through distraction and a natural “laziness”. Napoleon was such a genius.
    .-= Terry Tiessen´s last blog ..Ad Unit Magic =-.

  19. Phil Browne says:

    I just thought I would share something that I was told the other day.The person who owns the bridgewalk business took quite a few years to convince the council to approve it.There were so many obsticles thrown in his way that I lost count how many.He persisted with everything that they threw at him.Just one of these was to put a rail all the way around the bridge so that people could harness themselves to it was a monumental and expensive.Regardless he continued to try and convince the powers to be that the idea would be beneficial to all. The ALL caught there eye when he told them how profitable it could be to them.Its now up and running now thats persistant

  20. Isn’t it funny how some of the most powerful and influential or successful people are often the most mis-understood.
    .-= Lisa´s last blog ..Baby Sign for Puppy – A Dad’s Story =-.

  21. Hi Sean,

    This is without a doubt one of my favourite posts. I think persistence is the key to everything. There will always be things to test your resolve but you just have to hang in there.

    Success is only a matter of time.
    .-= Jazz Salinger´s last blog ..Learn and Earn – It’s a Marathon Not a Sprint =-.

  22. This thread so totally sums up well one of the key issues about being successful online – so thanks to all for your comments – very timely for me and encouraging me to be more persistent and not focussed on the obstacles that can be so discouraging.

  23. I must agree that persistence is definitely the key to the success of anything you do! Life is full of failure and I’m sure everyone has a little tail to tell of how they have failed at something. I believe that only those that learn from their mistakes and push through life’s challenges are deserving of true success. : )

  24. Hi Sean

    I had a little laugh to myself after reading this article on persistence. I have been commenting for the past 6 hours tonight and it is 1.35 am, I am in a motel in Wagga, on holiday (pretend holiday) with my son and my light is the only one on in the complex.

    I can see Jazz is still working away, so is Don, Jody and Helen. One morning it was 3.30 am and Isa appeared on Facebook just as I was signing off!

    All the stayers in the competition are very persistent, every single one.

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