The tides have been turning in business as business owners and operators come to better understand the true meaning of efficiency, productivity and profit—and what gets you there.
Welcome The Little Man
Interestingly, the tide has turned in all businesses, even those who, before the original version of this book was published, placed themselves in untouchable positions of power and believed they had no need to cater to the lowly public. The bankers of yesteryear are a prime example. Bankers were known to be a snobby, impolite lot, but with the competition they now have from each other, as well as investment firms, credit cards, and mortgage companies, rudeness is not a trait the modern banker can afford. Loans today are easier to obtain than ever before, and bank officials understand that they, too, have to welcome the ‘little man’ if they hope to survive.
The thousands of bank failures during the depression had the effect of removing the mahogany doors behind which bankers formerly barricaded themselves. They now sit at desks in the open, where they may be seen and approached at will by any depositor, or by anyone who wishes to see them, and the whole atmosphere of the bank is one of courtesy and understanding.
Serving The Customer Of Today
It used to be commonplace for customers to have to stand and wait at the corner grocery until the clerks were through passing the time of day with friends, and the proprietor had finished tallying up his bank deposit before being waited upon. Chain stores, managed by courteous people who see to every aspect of customer service pushed the old-time merchants into the background.
Some might argue, understandably, that the time of excellence and customer service is gone again, however, they are staging a comeback. Businesses simply cannot afford not to. “Courtesy”, “Efficiency”, “Convenience” and “Service” are the watch-words of business again today, and in large part because the internet has pooled so many resources at the touch of a button that no business would dare try to compete without excelling in what they do. There would be no point. Again, all of this comes because today’s business is employed by the public they serve, not the other way around.
Your Excellent Opportunities
In whatever you choose to do, know that you too need to be excellent at it. Give more, go above and beyond, and live and work by the rule of integrity and honesty, and yours will be the venture most sought after, and most appreciated, and hence utilised, by the ‘new’ customer.
Aussie Internet Marketer © 2004 – 2009