Mindset Mastery 143 – Marketing You

Mindset Mastery eBookIf you plan to build your wealth empire based on some type of personal service delivery, you’ll want to pay special attention to this chapter. Considering this applies to practically everyone on some level, we should all be alert.

Planning The Sale Of Services

The remainder of this chapter has been given over to a description of ways and means of marketing personal services. The information here conveyed will be of practical help to any person having any form of personal services to market, but it will be of priceless benefit to those who aspire to positions of leadership in their chosen occupations.

Intelligent planning is essential for success in any undertaking designed to accumulate wealth. Here you will find detailed for anyone who begins their wealth creation by selling personal services.

Ideas For Sale

gears of mindIt should be encouraging to know that practically all the great fortunes began in the form of compensation for personal services, or from the sale of ideas. What else, except ideas and personal services, would someone who does not own property have to give in return for riches?

Broadly speaking, there are two types of people in the world. There are leaders and there are followers.

Decide at the outset whether you intend to become a leader in your chosen profession or remain a follower. The difference in compensation is vast. The follower cannot reasonably expect the compensation a leader is entitled to, although many followers make the mistake of expecting such pay.

Decisions Of Neutrality

It is no disgrace to be a follower. On the other hand, it is no credit to remain a follower, either. Most great leaders began in the capacity of followers. They became great leaders because they were intelligent followers. With few exceptions, the man who cannot follow a leader intelligently cannot become an efficient leader. The man who can follow a leader most efficiently is usually the man who develops into leadership most quickly. An intelligent follower has many advantages, among them the opportunity to acquire knowledge from his leader.

Who Are You?

As you set off to create wealth, you’ll want to decide where you lie on this spectrum, and plan and develop accordingly. As Napoleon Hill says, you can and should be both a leader and a follower, but you need to play your roles intelligently to maximize them for your success.

Sean Rasmussen
Success Communicator
Aussie Internet Marketer © 2004 – 2009

About Sean Rasmussen

Sean Rasmussen is a passionate blogger and has been a full time internet marketer since 2005. When he's not with his family, or dog Buddy, Sean is usually blogging or doing something related to the internet.


  1. G’day Sean,
    Very true ! We Aussies actually have a reputation of providing the WORST personal service in the world – especially in the tourist industry which is sad, sad, sad. We greatly rely as a nation on tourism. How frequently do we get repeat business ?
    A few days ago I saw a cab driver sit on his ” duff” and do nothing while a very elderly, and not very mobile lady with a walking stick struggled down some stairs to his taxi. Where was his milk of human kindness ? How much trouble would it be to jump out and offer a helping hand ?
    Thanks for this reminder of the importance of GREAT SERVICE !

    • Wow, Harry. I never realized this of Aussies and often compared them in my mind to fellow Canadians as more often than not we would practically carry this lady down the stairs. I take from this that you’re a leader and will begin, or have begun, leading your fellow comrades into a nation of great service.
      .-= Sarah Butland´s last blog ..You Are the Reason I Know It Will Happen =-.

  2. Raka Taviri jr says:

    I have read your book ‘Mindset Mastery’ and has impacted positively in my life.

    I am interested in your books on ‘Accummulate Wealth & Wealth Empire’. Can I downlod direct from your website?

  3. Hi Sean, Sounds good, Mindset Mastery and Napoleon Hill has all the bases for financial success. It’s all here and we have a great leader, Sean to lead the way. It would be an honour to be able to assist YOTA and the Zodiacs to help lead people to achieving their goals and their dreams. Wow! fantastic.

  4. Hi Sean

    Thanks for the very challenging questions that I have not asked myself until now. You’ve definitely got me thinking… I’ll be mulling that one over for a while.
    .-= Lina Nguyen´s last blog ..How to make comments online and build your online persona =-.

  5. Mmm….good question. “Who Are You?” – a leader or a follower in business. Never thought of that before. I like how you can be both, or start as a follower and turn into a leader.
    I am definitely a follower, but follow with passion on the topics/blogs that get my attention…Would love one day to be a leader – A leader that my kids can be proud of.
    Thanks for getting the mind thinking Sean 🙂
    .-= Lisa Wood´s last blog ..Searching For Gratitude Rocks =-.

  6. Jazz Salinger says:

    Hi Sean,

    I guess success lies in finding the right balance between being a leader and a follower. I think that I would prefer to be a leader as I would like to set the standards for my business.

    However, as I am still a one woman business, I’m also a follower too. One day, it’s my dream to have staff so that I can be the leader.:)

  7. I guess even when you are at the top you are in some ways still a follower, as you will not have all the specialized knowledge so you will follow in some areas and lead in others.
    I fully agree with the “intelligent follower” – that way you learn, you will move forward much faster and develop the role of the leader quickly.
    .-= Renee´s last blog ..Overcoming Procrastination =-.

  8. Who Am I??

    That’s the million dollar question isn’t it. Just like “what’s the meaning of life”. I believe that I am both a follower and a leader. In order to become a leader you must first be a followers in some respects.

    If I have seen farther than others, it is because I was standing on the shoulder of giants – Isaac Newton.
    .-= Cemil´s last blog ..How To Move The Navigation Bar In The Thesis Theme Below The Header =-.

    • Hi Cemil,

      I think you have to have a balance between the two and more importantly, you need to know when to be each. As the creator of your business, you have to lead from the front to share your vision with the world.

      However, as you delegate tasks to members of your Master Mind group, you have to know when to listen and follow someone else. You can’t know and do everything perfectly so there will be times you have to trust someone’s opinion about the right thing to do.

      Also, I love your quote.
      .-= Jazz Salinger´s last blog ..Finding Your Passion =-.

  9. I have always believed that I’m a great follower until it comes time to lead and then I practice my skills at leading. Like any great leader, I am always a leader in training and know when to step back and let myself be led. I surround myself with leaders such as Sean in order to learn as I am humble enough to know that I am not the greatest leader I can be.
    .-= Sarah Butland´s last blog ..You Are the Reason I Know It Will Happen =-.

  10. Hi Sean

    I aim to be a leader in the field of education, that is mastery of the mind education and then wealth building education.

    As a leader, I need to keep learning. I will continue to seek out those who have specialised knowledge in the areas that I wish to improve.

    I can be a leader and a follower as long as I am continuing to grow and share my knowledge.

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