Mindset Mastery 136 – Common Characteristics For Success

Mindset Mastery eBookThis book is all about the common characteristics and practiced principles amongst wealthy and successful people. Here, we see a comparison of two greats, and what they had in common in their successes.

Common To Coke And College

Observe that Asa Candler and Dr. Frank Gunsaulus had one characteristic in common. Both knew the astounding truth that ideas can be transmuted into cash through the power of definite purpose plus definite plans.

If you are one of those who believe that hard work and honesty alone will bring riches, banish the thought! It is not true!

Wealth, when it comes in huge quantities, is never the result of hard work! Wealth comes, if at all, in response to definite demands, based on the application of definite principles, and not by chance or luck. Generally speaking, an idea is an impulse of thought that impels action, by an appeal to the imagination. All master salesmen know that ideas can be sold where merchandise cannot. Ordinary salesmen do not know this-that is why they are “ordinary.”

Box-Office Value

A publisher of books, which sold for a nickel, made a discovery that should be worth a lot of money to publishers in general. He learned that many people buy titles, and not contents of books. By merely changing the name of one book that was not moving, his sales on that book jumped upward more than a million copies. The inside of the book was not changed in any way. He merely ripped off the cover bearing the title that did not sell, and put on a new cover with a title that had “box-office” value.

That, as simple as it may seem, was an idea! It was imagination.

What’s The Big Idea?

The big idea is that an idea—the ability to create an idea, and the desire and dedication to see it through—is all that it takes to create wealth. You’re here reading, so I know that you are capable of that. We all have what it takes to succeed; what most people really need is the knowledge of what that ‘it’ really is. Clearly, it’s much simpler than we think it is.

Sean Rasmussen
Success Communicator
Aussie Internet Marketer © 2004 – 2009

About Sean Rasmussen

Sean Rasmussen is a passionate blogger and has been a full time internet marketer since 2005. When he's not with his family, or dog Buddy, Sean is usually blogging or doing something related to the internet.


  1. That wealth is not created by hard work is something that takes a bit of time to get the head around.

    I am enjoying the readings though and will continue to follow this blog post and comment along the way hopefully it will be leading me to freedom and enlightenment!

  2. Some people say it shouldn’t be “hard” work, that if you love what you do, it should be fun, easy and not “hard”. However you want to split the hairs, the truth is that you still have to do a lot of work to get there. I can’t see how anyone can debate that.

    Even so, hard work is definitely part of it, but it’s not the whole picture of success. But anyway, the idea is definitely the start of it. Then the guts, belief and action to carry it through to fruition.
    .-= Lina Nguyen´s last blog ..How to make comments online and build your online persona =-.

  3. Jazz Salinger says:

    Hi Sean,

    I did believe that hard work and honesty would make me wealthy. I thought if I worked hard I would be successful. The only thing hard work got me was more opportunity to buy more things and get further into debt.

    Now, I believe that wealth will be the direct result of the effort I put into learning and applying the principles of success and learning to become the master of my own mind.

  4. Becoming successful is not luck, and never will be. Its all about passion, belief, a great product, a vision and a dream. If you put it out there it will be….so be very careful what you ask for.
    I remember a story about a very successful salesman (he was really wealthy). He wanted to test Australians to see what would happen, so he placed an add in the newspaper (something along the lines of)…..Invisible Bra….No straps to leave marks, No tags to be seen through your clothes, so comfortable you will not even notice you are wearing the Invisible Bra. Please send me your size and money to make sure you are one of the first 200 to ever receive this bra in your letterbox…..(i can’t remember word for word but do remember the idea of the story). He put a price tag with a address, and phone number etc….Then he waited.
    Within days he had more orders than ever thought possible. All it took was one idea.
    Can you guess the surprised looks on the womens faces as they opened a box to find it empty!!! YEP it was a Invisible BRA. – I still remember a family member telling me this story. The guy got away with it, because he enclosed a letter explaining how the invisible bra worked, what a genius design it was etc etc etc……
    That was his crazy idea, and I not saying go out there and copy it, I was just letting you know that wealth does not have to come from years of hard work, only through a plan 🙂
    .-= Lisa Wood´s last blog ..Searching For Gratitude Rocks =-.

    • That sounds like “The emperor’s new clothe” – nobody wanting to admit that they can’t actually see or feel anything in that box 😉

      Have you ever heard about the woman who published the book titled “What man know about women”? Great looking book, sold really cheap (I think 5 dollars or so). The point? There was not one word printed in that book – everything man know about women 😉 It was a great seller as fun present and give-aways …
      Another brilliant idea taken into reality.
      .-= Renee´s last blog ..Motivational Music =-.

    • Hi Lisa,
      That reminds me, when I was very young I wanted bigger breasts, I saw an advertisement for breast enlargement, it was only $5 (in 1969) so I sent away for it.
      What I got was a photo of a Mans hand.
      I did not send away for anything for many years

  5. In sales trainings you are told to focus on the benefit something brings for the buyer, not on the feature. So the “What is in it for me”, that’s also why people prefer to buy books with titles that has something to do with their ideas and lives.
    If you now have an idea that has a benefit for others, you just need to translate it into physical reality and away you go.
    .-= Renee´s last blog ..Motivational Music =-.

  6. I am sure there are so many people who have had ideas & not followed through to make them happen. The world misses out & we never know what might have been.

    It is hard work but as they say – head down, bum up. Focus… never look up – that’s what I do when I am up at such a height that it scares the living bits of me. There’s no difference between that & following thru with your ideas & dreams.
    .-= Samantha Banfield´s last blog ..Going Bush =-.

  7. Hi Sam,

    I’m like you. The more terrified I feel the harder I work. It’s like I feel like I can physically make it happen just by virtue of my hard work. If I stop, I’ll fail. 🙂

    It’s just crazy superstitious stuff. The reality is all I need is one fabulous idea and a successful mindset to manifest it in my life.
    .-= Jazz Salinger´s last blog ..Finding Your Passion =-.

  8. Hey so an Idea transmuted into reality by imagination.

    That`s a language I like and everyone has this inate ability lying dormant inside them.

    Let us stir our imaginations into actions and begin to produce results…

  9. Hi Sean

    Once you know the principles of mind mastery and the laws of success then stay with what you know to be true. You have read them, learned and understood them so now put them into practice. Why doubt anything?

    It’s like travelling on a train and still carrying your luggage. Put it down and let the train carry it and you. Sit down and relax. Let the train do it’s job!

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